SEATTLE — The $333 million Verity Credit Union may have attained the gold standard for credit card rewards programs: people are joining the credit union in order to get the card that carries the rewards.
"We have found the program has worked very well for us and we are looking forward to expanding it," said Shari Storm, chief marketing officer for Verity.
The credit union has added the program to its Platinum Card program and, running counter to the industry trend, charges a $35 annual fee to members to carry the card unless the members have other relationships with the CU.
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