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CHICAGO — As the push for employers to offer consumer-directed health plans in an effort to stem rising health costs continues, a recent survey finds that when it comes to health, consumers are not that interested in research and comparison shopping.

A recent Destiny Health, Opinion Research Corporation survey reveals that Americans spend twice as much time researching car and computer purchases than they do in selecting a doctor, and six in 10 say they probably wouldn’t change their ways even if price and quality information on health care providers was readily available.

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