LEWISTON, Maine — When it comes to sharing the credit union difference, Maine Family Federal Credit Union's summer marketing campaign has proven to be a step in the right direction.
The $83 million credit union's play on "feet" in its "Every Step of the Way" campaign has sparked a branding "movement" that has members talking up how Maine Family has helped them step up or step out in their lives.
Some 150 members met with one of the credit union's six financial services associates in June and July and wrote down their experiences on paper feet, which now decorate the credit union's main office in Lewiston and its Auburn branch.
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