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New Firm Enters Credit Union Rewards Market

TORONTO - DCR Strategies Limited, a firm which has made its name in the marketing and provision of loyalty programs has turned its attention to credit unions, tailoring a suite of turnkey products specifically for CUs.

By Staff Writer | Updated on August 01, 2006

TORONTO – DCR Strategies Limited, a firm which has made its name in the marketing and provision of loyalty programs has turned its attention to credit unions, tailoring a suite of turnkey products specifically for CUs.

The company’s TruCash Credit Union Rewards Program is designed to complement and support the offering of all CU products, grow the credit union member base, and make the CU’s debit card the most frequently used and valuable card in a member’s wallet, the company said.

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