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TORONTO – In an effort to simplify things for everyone concerned at NAFCU’s Annual Conference, the trade association issued name badges with Radio Frequency Identification technology-or RFID-something the financial services sector is just dipping its toes into. “We had a good reaction to it,” NAFCU Executive Vice President Diane Swenson, who headed up the project, said. “It was a lot of work to get the information on the chip but once you did it really lightened the load.” From the organization’s point of view, they no longer had to track all the little tickets they used to hand out for every event to keep an eye on attendance to determine what was working for their members and what was not. Swenson said they also did not have to worry so much about people losing their tickets too.

“I think the staff thought it was wonderful,” she said.

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