PLYMOUTH, Mich. – Michigan Credit Union League Subsidiary CUcorp has teamed up with St. Lois-based design/build firm NewGround to lend a hand in credit union branching efforts.
As part of the deal, Michigan credit unions will receive discounts on NewGround marketing and branching services ranging from developing and implementing a branching strategy to creating a new brand.
According to MCUL/CUcorp Strategic Solutions and Consulting Vice President Alan Babcock, the partnership came about as a result of numerous credit unions seeking to expand their branch network.
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"Credit union members are looking for much more of a dynamic and personable retail experience when visiting branch locations," said NewGround President/COO Kevin Blair. "Credit unions that understand the shift from a service environment to an experience environment are the ones that will survive, thrive and differentiate themselves in the complex financial services marketplace."
NewGround has been providing construction and branding services to credit unions nationwide for 93 years. The company's offerings include architectural design, construction management, branding strategies, print and multimedia merchandising, retail rollout campaigns and employee development programs.
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