DES MOINES, Iowa – The Iowa Credit Union League launched a new Vendor Involvement Program to encourage mutually beneficial relationships between vendors and Iowa credit unions.
"The VIP provides a unique and comprehensive platform for vendors to interact with Iowa credit unions," said Ann Lohry Smith, VIP manager. "The league's goal was to implement a program that would provide many positive benefits to vendors and credit unions, such as enhanced communication and increased vendor participation in credit union events."
The VIP is a value-added partnership with the league that provides vendors more opportunities for contact with their credit union clients and opportunities to gain a better understanding of the credit union industry. For an annual investment, vendors can have access to a credit union directory, can list their own company information on the league's site, and choose from a list of exclusive sponsorships.
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According to the league, Iowa credit unions will benefit from an online vendor directory, increased vendor support and communication, and access to new products and services that can help their organizations succeed.
Any company that actively markets to credit unions is qualified to apply to the VIP.
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