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LAS VEGAS – Forget the stereotypical image of Hispanic consumers only being able or wanting to buy low- to mid-end, domestic vehicles. The average U.S. Hispanic is not only buying high-ticket vehicles, but their purchasing power is projected to grow three times as fast as the total population.

Data like that represent a ripe opportunity for credit unions to gain the trust of this growing segment of the U.S. population and provide them auto loans and other financial services, says Sara Hasson, vice president, automotive marketing for Univision Television Group, a leading national Spanish language television and radio broadcasting company.

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