SAN ANTONIO – Card experts advise that balance transfer programs are one way CUs can build up their card programs relatively swiftly and one CU, the $284 million San Antonio City Employees FCU, found that to be true when it opted into a balance transfer promotion coordinated by its processor, TNB Card Services.

The credit union was one of 35 that participated in TNB's Post-Holiday Balance Transfer promotion.

The overall promotion generated more than $4 million in new credit card balances for the participating credit unions during its three-month (February-April) period, with a per-customer average balance transfer of $3,800, the processor reported.

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