MARINA DEL REY, Calif. – MediaNews Group Interactive's Los Angeles Newspaper Group is the first MNGi publication group to use the e-commerce platform from AdStar to connect to Manheim's advertising software, AdManager.
The software is currently used by more than 5,000 Manheim Auctions' dealers in greater Los Angeles.
As a result of the agreement, Manheim's L.A.-area dealers will be able to use AdManager to create, schedule and pay for classified ads and then submit the ads directly to the newspapers for publication in both print and online editions.
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AdStar is a leading provider of e-commerce transaction software and services for the advertising and publishing industries.
The connectivity simplifies the ad placement process for Manheim's automotive dealers.
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