WESTLAKE VILLAGE, Calif. - More than twice as many late-model used-vehicle buyers find the vehicle they eventually purchase through the Internet than through both newspaper and magazine classified ads combined.
That's the highlight of the 2006 Used Autoshopper.com StudyT recently released by J.D. Power and Associates.
The study found that in the past five years, the percentage of buyers finding their used vehicle through a traditional newspaper or magazine classified decreased by half (from 14% in 2002 to 7% in 2006). What's more, during the same period buyers who found their vehicle through an online classified doubled.
J.D. Power and Associates Senior Analyst Min Cho said, "Once shoppers are online, they are finding that automotive Web sites are providing better quality and quantity of information about used vehicles.Better search tools and applications are allowing Web sites to `listen' to shoppers better and more quickly match them up with appropriate vehicle considerations."
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