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VADNAIS HEIGHTS, Minn. – Scott Olson got a rude awakening last year. After spending nearly $40,000 on a television and cable advertising campaign to promote the community chartered credit union and its products and services including auto loans, the president/CEO of the $26 million CCU realized the campaign was missing its mark. It was an expensive lesson for Olson to digest.

“We could have flushed that money down the toilet and gotten the same results,” he said unabashedly.

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