CUNA Mutual Ramps up Tools to Address Many Americans' Dismal Retirement Plans

LAS VEGAS – To tap the growing segment of members who need assistance with retirement planning, CUNA Mutual Group is combining the forces of MEMBERS Financial Services and MEMBERS Development Co. to prepare credit unions to address what some say is an impending retirement crisis facing many middle class Americans. To help credit unions meet this crisis head on MEMBERS Insurance & Investments, the suite of CUNA Mutual insurance and investment products, will offer new software technology called the “Retirement Road Test” and the “Retirement Business Builder” kit, which made their debut at CUNA Mutual’s Discovery Conference, held here June 21-24. Some of the products are not new, but packaging them in a way to suit credit unions is, said John Henry, senior vice president of CUNA Mutual’s MEMBERS Financial Services.

“We want to take all this marketing and credit unionize it. We want to incubate ideas and find out how many members we can reach,” Henry said. “We want to teach credit unions how to generate more fee income and become [members'] primary financial institutions.”