Thank you for sharing!

Your article was successfully shared with the contacts you provided.

ONTARIO, Calif. – In the spring of 2003 Visa USA rolled out Visa Extras, its rewards program for debit cards, to a less than enthusiastic response from credit unions. With the settlement with retailers on debit card interchange looming, it seemed unlikely that the program would offer credit unions rewards that would interest their members and still come in at a cost the CUs could afford.

But that was then and this is now and as CO-OP Financial Services (formerly CO-OP Network) announced that it had cut a deal with RewardsNOW, a leading provider of loyalty rewards programs, to offer a debit rewards program, it appears that debit rewards programs are starting to come into their own.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?

Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2021 ALM Media Properties, LLC. All Rights Reserved.