BOISE, Idaho - Albertsons Employees' Federal Credit Union announced that it will officially change its name to TruGrocer Federal Credit Union on Oct. 1, 2006.

Since its founding in 1965, the nearly $200 million credit union has grown to serve more than 43,000 Albertsons, Inc. associates throughout the United States.

"The decision to change our name stems from our desire to reflect the depth of our membership, which includes grocery industry associates working under various store banners," said Phyllis Thomason Adkins, president/CEO. "The timing of this decision became even more relevant with the announcement and pending sale of Albertsons, Inc." Albertsons Employees' FCU enlisted Weber Marketing Group, a Seattle-based naming and branding firm, to lead them through a strategic, multiphase process involving several months of research. "We looked at over 300 new names," said Randy Schultz, marketing vice president of Weber Marketing Group. "We knew that the new name had to be representative of the entire membership, reflect the best of their organization, plus be welcoming to a new generation of grocery associates and family members looking for a quality financial experience."