MADISON, Wis. – CUES members are now eligible to receive a 10% discount off the registration fee when they attend Strategic Marketing Management, an executive education program offered through Darden School of Business Administration, University of Virginia, Charlottesville, Va. The program covers topics such as customer and competitor analysis, brand equity, segmentation and targeting, product life cycle and more. Attendees will learn skills in strategic thinking, articulating their own marketing strategy and constructively critiquing the strategies of others. Additionally, participants will benefit from pricing and strategy simulations that will provide the opportunity to practice strategy development, as well as the chance to compete in teams to explore pricing, supply and demand. Attendees will also leave with an essential toolkit for developing successful marketing strategies, including an online resource that can be used to help create pricing scenarios. The program is scheduled for: October 8-13, 2006; April 29-May 4, 2007; and October 7-12, 2007

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.