MADISON, Wis. – CUES members are now eligible to receive a 10% discount off the registration fee when they attend Strategic Marketing Management, an executive education program offered through Darden School of Business Administration, University of Virginia, Charlottesville, Va. The program covers topics such as customer and competitor analysis, brand equity, segmentation and targeting, product life cycle and more. Attendees will learn skills in strategic thinking, articulating their own marketing strategy and constructively critiquing the strategies of others. Additionally, participants will benefit from pricing and strategy simulations that will provide the opportunity to practice strategy development, as well as the chance to compete in teams to explore pricing, supply and demand. Attendees will also leave with an essential toolkit for developing successful marketing strategies, including an online resource that can be used to help create pricing scenarios. The program is scheduled for: October 8-13, 2006; April 29-May 4, 2007; and October 7-12, 2007

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