BOULDER, Colo. – As a means to diversify, U of C Federal Credit Union has changed its name to Elevations Credit Union.

"Our name no longer represented the full scope and diversity of our account holders," said Bill Sterner, president/CEO, in a statement. "In addition, the U of C Federal Credit Union name creates the impression that only people associated with the University of Colorado are eligible to open an account, which is completely inaccurate."

Elevations Credit Union is the largest locally-owned financial institution in Boulder and Broomfield counties, according to the credit union. It serves more than 76,000 members and has $690 million in assets.

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