SAN ANTONIO – There is no mistaking Southwest Business Corporation's latest print ads.

NBA San Antonio Spurs Guard Tony Parker is endorsing the company's insurance and mortgage offerings. Parker, who joined the San Antonio Spurs during the 2001-2002 season, grew up in France and has won two NBA championships with the Spurs.

“We are excited to have a player with the caliber of Tony Parker to endorse SWBC's products. Not only is Tony a friend, but he is also a sensational player to watch and has become a favorite with fans in the San Antonio area,” said SWBC Chairman Charlie Amato. “We are fortunate to align ourselves with Tony early in his career, and we look forward to working with him throughout the season and for years to come.”

The endorsement is part of a three-year contract that will focus on print advertising.

In an effort to add fuel to the company's growing retail business and increase its community presence, SWBC has developed advertising campaigns, featuring Parker, that appear in San Antonio-area publications. A series of ads will also run on a national level, targeting the company's financial institution clients.