OAKLAND, Calif. – Kaiser Permanente has launched the Kaiser Permanente Custom Care product suite in its California region.

The Consumer Directed Health Care products offer a range of benefit design and financial accounts options, along with online health information including an online health and drug encyclopedia, decision support tools, incentive and discount programs, and personalized health programs to help members eat better, lose weight, reduce stress and stop smoking.

With a recent Business Roundtable survey of corporate CEOs revealing that some 43% cite rising health care costs as their greatest concern, the new offering is designed to help employees become more involved in their health care.

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