LAYTON, Utah – To make sure Utah credit union employees attending last week's annual meeting of the Utah League of Credit Unions got the message, "It's What We Do" signs were pervasive – even emblazoned on hotel room keys.

The purpose, of course, as explained in an upbeat closing day speech by Scott Simpson, president/CEO, was to remind the industry of its help-the-member mission as well as showcase an array of charitable ventures undertaken by CUs across the state.

"These are all examples of outstanding service to our communities that we do every day," declared Simpson, ticking off a list ranging from the 100% Credit Unions for Kids drive to purchasing 35,000 pairs of shoes for Utah youngsters in a project called "Warm the Soles."

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