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Credit unions certainly have a lingo all their own. They have members instead of customers, share drafts instead of checking accounts, and many leaders describe the world of credit unions as a “movement” rather than an industry. But is it a movement? Should credit unions play up this word and use it to their advantage? Or is it an arcane word that does more harm than good?

I recently had the privilege to speak to the board of the Pennsylvania Credit Union Association. It was truly an honor to address this dedicated group of credit union leaders. I was thoroughly impressed by the uplifting spirit displayed by the board, its staff and all the Pennsylvania credit union volunteers and professionals at the association’s 72nd annual meeting in Atlantic City. These folks know what credit unions are all about, and they live it every day.

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