ST. PETERSBURG, Fla. – “I rarely expect anything great when Ihear someone say `we have to do some marketing,' ” explained TeriLanghans, a 20-year veteran of the advertising industry who hasfounded her own marketing consulting firm, Blah Blah Blah.
“Marketing is not something we do,” Langhans stressed.“Marketing is a process, not merely a promotion.”
Speaking to a packed early morning breakout session, Langhansexplained the need for card executives to expand their definitionof marketing.
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