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PORTLAND, Ore. – It started as a credit union public relations executive’s nightmare. It ended as an opportunity for the CU to build confidence among its members and bridges to the local media.

On March 3, 2006, a Friday, a member of the $2.1 billion OnPoint Community Credit Union, Oregon’s largest, started to see fraudulent charges on his debit card from overseas. Instead of contacting the credit union, the Would the credit union provide a spokesman to appear on camera with the story, the television reporter wanted to know, and thus with only a few hours before the story first would air OnPoint found itself in the middle of what might grow into a media maelstrom.

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