PASADENA, Calif. – Wescom Credit Union has introduced a new money market product called the Asset Maximizer Account, which is designed to reward members who invest with Wescom Financial Services, its wholly-owned subsidiary. In order to qualify for the new account, Wescom members must maintain a minimum of $10,000 in their full-service WFS investment account. Qualifying members can open up the account with a minimum $2,500 deposit. According to the $3 billion credit union, the new product allows three checks per month, the ability to obtain liquid funds and offers “an above average market rate compared to a traditional money-market account.” Launched April 1, the account pays a higher rate than Wescom’s traditional money market account, the credit union said. “The new AMA is a great way to build relationships by rewarding our members who consider Wescom their trusted advisor,” said Keith Pipes, senior vice president of Wescom Financial Services. “This new product is also another way to make more members aware of WFS and help them identify and pursue their important financial goals such as retirement and funding for college.” Wescom recently started offering a 401(k) consultation program that reviews whether members are considering all their options in retirement planning using the popular investment tool. The credit union also offered the program to members at $667 million KeyPoint Credit Union.

Complete your profile to continue reading and get FREE access to, part of your ALM digital membership.

Your access to unlimited content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including and

Already have an account?


Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including and

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2022 ALM Global, LLC. All Rights Reserved.