In this electronic age, there is no excuse for credit union CEOs not to have ready access to their picture to send off to an inquiring media outlet. The CEO, the CEO’s assistant, and the marketing department should all have an electronic version of the CEO’s picture that can be sent to the press on a moment’s notice. Remember, speed is of the essence in the news arena. Credit unions have to understand that unlike their annual report, which some CUs work on for months, publications have daily, weekly or monthly deadlines they need to meet. With the credit union industry waking up to the need for credit unions to tell their story in the press, simple things like having electronic artwork should be a no-brainer. Along with the CEO’s picture, CUs should have their logo and a picture of their headquarters on electronic file. These are the basics. Once that is done, move on to senior staffers, etc. Also, make sure the artwork is at a high enough resolution so it can be effectively reproduced by the publication. For example, at Credit Union Times artwork must be color, at least 230DPI and preferably in jpeg or tif format. It’s better to send artwork above the resolution requirements than below, as the publication can always lower the resolution if need be. It’s also better to be in color, as any color picture can be converted to black and white. -

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