X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.

HARRISBURG, Pa. – The second PaCUSC ad campaign in the Pittsburgh market launched on Sunday night, March 5, with two bonus spots which aired during the Academy Awards program on WTAE-TV, the ABC affiliate in Pittsburgh. The Pennsylvania Credit Union Association said the 10:34 p.m. ad drew a market share of 24 which means 24% of all households in the Pittsburgh area were watching the program. The second ad ran at 11:21 p.m. and earned a market share of 21. The six-month ad campaign promotes shared branching in Pittsburgh. The five sponsoring credit unions of the ad campaign include: A-K Valley FCU, Clearview FCU, Omega FCU, Pittsburgh Central FCU, and WEST-AIRCOMM FCU. PCUA Senior Vice President, Communications & Marketing Mike Wishnow said the “ad campaign has developed into a terrific partnership between WTAE and Pittsburgh area credit unions.”

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?

Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2020 ALM Media Properties, LLC. All Rights Reserved.