TAMPA, Fla. – The new year has brought a new look and feel to Tampa Bay Federal Credit Union's Web site. In addition to better navigation, one of the new design elements includes the "flying money" design that can be spotted all over town on Tampa Bay Federal ATMs and "wrapped" vehicles including a double-decker bus. "Since our wrapped vehicles and ATMs have received so much attention in the community, we decided to stick to our themed brand and incorporate our Web site into the mix," said Tampa Bay Federal Marketing Manager Tiffany Roberts. The move is the latest in the credit union's "less is more" strategy, which kicked off early last year when it breathed new life into its image by creating a new clean logo and brand identity to stand out from the competition.

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