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SAN DIEGO – Linda Baughman has personal finance pearls of wisdom to share and her audience can be found tuning in on the radio, television and the Internet. The president/CEO of $740 million USE Credit Union, a 30-year veteran in the financial services industry, is using her expertise to expand her signature program, “Money Matters with Linda B.,” beyond the credit union’s walls. The segments, which feature advice on everything from knowing how to get a free credit report to comparing buying and leasing a car, can be seen on KGTV 10 television news and heard on KOGO AM 600 radio station, both here in San Diego. She’s been the consumer financial expert at KGTV for the past year and on KOGO since July. Her expertise will soon have a more global audience via the Internet. Entrepreneur Magazine has partnered with San Diego-based wsRadio.com to produce daily, live stream, online radio broadcasts for small business owners. The show will launch March 20 and will be available to those who visit Entrepreneur.com. Segments now in production will feature Baughman, who will speak on finance matters important to entrepreneurs and specifically, women. Other experts will also speak on a number of other topics including sales, women in business, business startups, marketing, real estate investing and intellectual property protection. Shows for eBay sellers and work-at-home moms will also be featured. In April 2002, wsRadio.com launched the landmark Entrepreneur Magazine Radio Show. Since last fall, Baughman’s show has been heard on wsRadio.com on Thursdays from 8:00-9:00 a.m. PST, said Kimberly Bianco, producer/event coordinator at USE CU. Baughman was not available to conduct the interview due to a scheduled credit union event, Bianco said. “Part of our overall marketing plan is to create a platform to increase financial awareness for not only members but the entire community,” Bianco said. “We want to talk about Main Street not Wall Street.” That means Baughman covers a range of personal finance topics but won’t discuss investment-related matters, Bianco said. “Some people are living paycheck to paycheck and we try to keep (the topics) at that,” Bianco said. USE CU approached wsRadio.com about carrying Baughman’s show and the company was sold on her “grassroots appeal,” Bianco said. Past shows are archived and can be accessed at any time through wsRadio.com. Guests that have appeared on her show include Michelle Singletary, Washington Post personal finance columnist and host of her new TV One show, “Singletary Says,” a reality show in which she visits people in their homes to help them solve various financial issues. Mary Hunt, creator and editor of Cheapskate Monthly, syndicated columnist and author of several books, has also made an appearance. Baughman’s celebrity doesn’t hurt promoting the credit union. With each of her media ventures, visitors and listeners can link to USE CU’s site. Even her staff seeks her out for advice. JoAnn Wilson, Baughman’s assistant, received help from the CEO on applying for a car loan. Wilson, a new employee, said Baughman has encouraged her to consider a mortgage since she’s currently renting. And, the number of years tax forms should be kept? Seven, Baughman told Wilson. “Just the other day, I brought in seven years worth of taxes and said `I’m ready to shred,’” Wilson said. “It’s not just me. We could all be sitting around talking over lunch about saving for college – she’s not intimidating at all.” Bianco said as a single mom, she’s learned a tremendous amount from Baughman about things that might slip under the radar. “There are so many changes like minimum card payments going up or knowing how to get a free credit report,” Bianco said. “The financial world can be very intimidating. She provides very friendly, one-stop shopping.” -

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