X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.

Mc LEAN, Va. – Credit unions involved in auto lending that compete against dealerships’ financing offers should consider the following: The latest annual Dealership Internet Survey from the National Automotive Dealers Association shows 94% of U.S. franchised new and light truck dealers have Web sites. What’s more, most of the Web sites offered by new car dealerships allow car shoppers to view inventory and MSRPs and fill out finance forms, as well as schedule sales and service appointments. The number of dealerships with Web sites, says NADA, has increased from 47% in 1997. In addition, 98% of dealer Web sites are interactive, and 64% of those dealers with a Web site have completed a sale on the Internet. NADA Chief Economist Paul Taylor said the survey results confirm that new car dealers recognize the value of the Internet and have fully embraced it as a tool to serve their customers.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?

 

Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times
Live Chat

Copyright © 2021 ALM Media Properties, LLC. All Rights Reserved.