X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.

BIDDEFORD, Me. – The $105 million St. Josephs Credit Union, one of the first CUs in the nation to start offering completely fee-free credit cards, will be changing its name on Feb. 1 to PeoplesChoice Credit Union. The 42-year-old credit union was originally chartered to serve the parishioners of St. Joseph’s Church in Biddeford but has grown to where it serves all of the surrounding York County. CEO Luke Labbe explained that the growth made the change necessary. “We’re still the same great credit union- owned by the same folks, our members- with the same friendly staff,” said Labbe. “We’ve simply changed our name to help us get the word out that we are now open to the community.” “The PeoplesChoice Credit Union name will help us grow and offer improved services, new products, better rates, and easier access to the credit union,” he added. Credit union officials started the name change process nearly two years ago. More than 4,000 names were considered, and credit union members were invited to vote on three finalists. Members overwhelmingly selected PeoplesChoice Credit Union as the new name.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?

Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2021 ALM Media Properties, LLC. All Rights Reserved.