Is your credit union looking for a New Year’s resolution? Here’s one you can do for Credit Union Times – start bragging. Going into 2006 there is clearly renewed interest in credit unions documenting how they serve those of modest means. I have seen many credit union announcements of late that document the credit union difference. A few credit unions sent in press releases about their new payday loan alternative products. One press release just this week caught my eye as it announced the credit union was rewarding its members, who have had troubled financial pasts, by upgrading them to no-fee share draft accounts if they go one year without an NSF. Then of course there are hordes of credit unions offering members year-end dividends. These are all positive credit union announcements and I’m sure there are many credit unions doing these types of things, but for some reason they haven’t let us know. My message to credit union marketers is this – we want to hear about your positive news, especially if it’s about helping your financially-challenged members. We will always cover the controversial issues, that’s a big part of who we are, but we also want to cover how credit unions are doing more to serve the underserved. So show us. Let us know what you’re doing, and Credit Union Times could turn into an unregulated place where credit unions “document” their service to those of modest means. [email protected]

Complete your profile to continue reading and get FREE access to, part of your ALM digital membership.

Your access to unlimited content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including and

Already have an account?


© 2023 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.


Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including and

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2023 ALM Global, LLC. All Rights Reserved.