WEST PALM BEACH, Fla. – In 2005 creativity in showcasing thecredit union difference was key in credit union marketing efforts.Beyond just billboards and television/radio spots credit unionsopted to play up their brand identity with a focus on stepping upto sponsor local and national events ranging from a skateboardingcompetition or a national motorcycle show to cultural artfestivals. Credit unions also found new ways to deliver theirmessages more effectively. From replacing newsletters witheye-catching, more informative magazine formats and offeringpodcasts, to tapping sport celebrities as spokesmen and issuingDVDs that focus on promoting financial literacy in a fun format.Here's a look at just a sample of how credit union marketers choseto stand out from the competition this past year:
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