WEST PALM BEACH, Fla. – In 2005 creativity in showcasing the credit union difference was key in credit union marketing efforts. Beyond just billboards and television/radio spots credit unions opted to play up their brand identity with a focus on stepping up to sponsor local and national events ranging from a skateboarding competition or a national motorcycle show to cultural art festivals. Credit unions also found new ways to deliver their messages more effectively. From replacing newsletters with eye-catching, more informative magazine formats and offering podcasts, to tapping sport celebrities as spokesmen and issuing DVDs that focus on promoting financial literacy in a fun format. Here's a look at just a sample of how credit union marketers chose to stand out from the competition this past year: