SCOTTSDALE, Ariz. – To help manage database security breaches, Identity Theft 911 has recently launched SBR911. "Database compromise is a ticking bomb confronting every business and institution in America," said Identity Theft 911 President Steve Christenson. "If your organization has consumers' personal and financial data in its care, your organization is at risk. And if you don't have an effective, easily mobilized database compromise response in place, you're courting disaster." In the event of a security breach, the SBR911 program helps client organizations assess the breach and manage incident response, including regulatory and consumer notifications, enabling the organization to react quickly and effectively to mitigate losses and liability. The program incorporates the company's identity theft resolution services, and offers special discounts on optional monitoring products for those affected. The SBR911 team also helps clients communicate proactively to defuse public concerns while addressing need-to-know issues for those affected by the breach. In addition, client organizations have access to Identity Theft 911′s Security Breach Response Library, a comprehensive source of information on proactive measures and regulatory requirements related to privacy, data protection, and breach response. "Over the past year, we've seen a flood of database compromise incidents affecting millions of Americans," said Identity Theft 911 Chairman and former Director of the New Jersey Division of Consumer Affairs Adam Levin. "Consumers are both terrified and furious at the way their information has been jeopardized, and federal and state legislators and regulators are up in arms. At this point, any organization without a fully compliant incident response plan is risking the wrath of customers, regulators, the public, and the press – and may be exposing itself to litigation as well."