ID Theft, Fraud Protection-A Brand Opportunity for Financial Institutions

BLUE BELL, Pa. – A recent Unisys Corporation survey finds that when it comes to identity theft and fraud protection consumers are willing to pay. The survey found that nearly 40% of Americans are at least somewhat willing to pay fees for more protection of their accounts. Some 73% worry about the fraudulent use of their bank accounts or credit cards and 51% expressed at least some concern about the safety of their bank accounts. In addition, 50% of respondents would consider switching financial institutions for more protection. U.S. consumers would also like to receive more information from their financial institution about security and fraud protection (50%). Listed below are a few more findings: