BROOKFIELD, Wis. – Fiserv is rolling out a suite of prepaid gift cards just in time for the 2005 holiday shopping season. “Prepaid gift cards provide consumers with flexibility and choice and are a natural extension of our debit product line,” said Kevin Gregoire, executive vice president of Fiserv EFT. “The program truly is a winning proposition for both consumers and financial institutions: gift card buyers choose how much value to load onto a card and recipients use them like cash wherever debit cards are accepted at the point-of-sale, and banks and credit unions have an opportunity to establish new one-on-one relationships and connections with their customers,” he said. Fiserv EFT is a unit of Fiserv Inc that provides ATM and electronic funds transfer services to more than 2800 financial institutions. The new suite of cards is aimed at financial institutions of all sizes and includes an option through which credit unions could tailor cards and target them to individual SEGs . The “off the shelf” gift card program will provide a CU with cards within weeks. Fiserv said, and the cards arrive ready to market and with marketing ideas as well. Fiserv EFT will provide complete processing for the cards, including card fulfillment, authorization and settlement services, risk management and 24/7 customer service, Fiserv added.

Complete your profile to continue reading and get FREE access to, part of your ALM digital membership.

Your access to unlimited content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including and

Already have an account?


Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including and

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2023 ALM Global, LLC. All Rights Reserved.