ST. PETERSBURG, Fla. – PSCU Financial Services, the card-processing cooperative which serves over 500 credit unions that process their card transactions on the First Data platform, has hired two new executives, one in marketing and one in card services. Antonio Hall, the new director of marketing services, comes to the cooperative from a marketing background primarily outside the financial services sector. Kenton Potterton, the new director of card services, comes to PSCU from the $1 billion Baxter Credit Union. "We are excited about deepening the resources on our team," said John Pembroke, Executive Director of Marketing and Product Development. "Kenton has a broad understanding of what credit unions need to drive members to use their credit products. Antonio brings a wealth of solid business-to-business and business-to-consumer marketing experience and expertise that will benefit both our member credit unions and our cooperative."