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DULUTH, Ga. – After deeming the first phase of its first-ever cooperative advertising image campaign a success, the Georgia Credit Union Affiliates has launched the second phase of its strategy that’s designed to convey the message that viewers will like credit unions better. Seventy-three credit unions from throughout Georgia have funded the launching of phase two of a cooperative advertising campaign. The campaign began in early September and will run for seven weeks, just like the initial cooperative campaign which aired for the same amount of time at the beginning of 2005, reaching six major markets in Georgia. This latest phase will reach 13 markets through more than 3,400, 30-second spots. Aside from that change, GCUA VP-Communications & PR Kelly Garmon said the second phase will be the same as the first “because we want to reiterate the message.” Like the first phase, the second phase of the campaign features the “Georgia Credit Unions.You’ll Like Us Better” tagline. Garmon said a committee is already in place to explore future campaigns. Specifically the organization hopes to run three a year. “Certainly advertising is something that needs to be done long term. This is something we need to do to facilitate awareness in our state. We have a great story to tell,” she said. Gwinnett FCU President/CEO Marshall Boutwell, chairperson of the Cooperative Advertising Campaign Committee said, “Surveys demonstrate that 87 million people across the country, including 1.8 million in Georgia, love their credit unions. This cooperative advertising campaign was developed to raise awareness about the significant ways that credit unions improve the lives of those we serve among Georgians that don’t already belong to a credit union.” -

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