Thank you for sharing!

Your article was successfully shared with the contacts you provided.

BUCHANAN, Mich. – United FCU is getting a lot of attention with a tongue-in-cheek campaign for gas loans. The $209 million CU has been posting a “we’re now offering gas loans” marquee at two of its branches in response to the rising fuel prices. So far, a few frustrated members have come into the branch to inquire about the loans, but Duane Nelson, president/CEO told the South Bend Tribune it’s all in fun. “We’ve used humor in our advertising in the past. I think financial institutions run the risk of sounding stuffy. Let’s have some fun,” Nelson told the publication. United FCU is not really offering gas loans, but it does have a courtesy pay loan program. For $25, a member can advance a $500 loan and have 30 days to repay the advance. Gas in the region is roughly $3.19, the publication reported. Nelson said he’s “surprised” at the amount of attention the promotion has received. Members who venture into the branches inquiring about the loans, he says, often get into discussions about the high price of gas that have been in place for most of the summer. “It’s tongue and cheek,” Nelson said. “But we want our members and the community to know they shouldn’t have to severely change their standard of living.” Nelson said the promotion will run for the next several weeks.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?


Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times
Live Chat

Copyright © 2022 ALM Media Properties, LLC. All Rights Reserved.