HARRISBURG, Pa. – Thirty-two years after launching its first Statewide Network of Advertising in Pennsylvania campaign, the Pennsylvania Credit Union Association has put the finishing touches on a design for its 2005 SNAP billboards. This year’s campaign, funded by voluntary contributions from more than 230 credit unions that totaled nearly $175,000, is designed around the advocacy theme of Credit Unions – Building Strong Communities by Investing in You. The artwork stresses “Strong Communities” and “Investing in You” and features state-shaped community art. “There are some exciting new features to this year’s advertising campaign to help promote credit unions. We are extremely pleased at the level of voluntary financial support we receive from Pennsylvania credit unions year after year,” said PCUA President/CEO Jim McCormack. Among those new features, two large billboards will appear along the Pennsylvania Turnpike. This year’s campaign also features a new sponsorship with the Penn State Radio network for radio spots and program advertising during all home football games at Penn State University’s Beaver Stadium in the fall. In addition, several hundred billboards will be displayed throughout the state in October during International Credit Union Month, and several hundred radio and TV “Traffax” traffic reports in the five major media markets. Started in 1973, making it the oldest continuous running credit union awareness campaign, the SNAP campaign’s theme for the first three years was “Credit Unions, It’s Where You Belong” and it was entirely based on newspaper advertising. Over the years it’s expanded into using other mass media -


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