ATLANTA - Equifax Inc. is the first of the big credit reportingagencies to offer the ID Score from IT Analytics to its thousandsof customers in the financial services, insurance and health careindustries trying to defend themselves and their end users fromidentity theft. ID Score from San Diego-based ID Analytics Inc.(www.idanalytics.com) is a standardized, predictive risk metricthat measures how likely someone is who they claim to be, and isalready widely used in the credit and retail card market. Equifaxwill integrate ID Score into its decisioning platforms and deliverysystems, where it will calculate the risk associated with anidentity before an application is approved. "The combination of IDAnalytics' industry-leading identity risk management solutions andour expertise in analytics and enabling technologies delivers apowerful new weapon to businesses in their ongoing battle againstfraud," says Tom Chapman, chairman and CEO at Atlanta-based Equifax(www.equifax.com.)