CUNA and NAFCU Unite for Another Capitol Hill Ad

WASHINGTON-CUNA and NAFCU have come up with a new ad that was supposed to run in a handful of Capitol Hill newspapers last week and the week Congress returns from its July 4th recess. The advertisement, which will run in Roll Call and CongressDaily, features 15-year Superior Federal Credit Union member Renee Fickel and her son, stating, “As a working, single mother, trying to buy a home for my family was a difficult experience. Just making ends meet didn’t let me save for a down payment. That’s when my credit union stepped in to help.” Fickel’s credit union helped her secure a “first time home buyer down payment” and a mortgage loan, according to the ad. “Now my son and I have a home together for the same costs we were paying to live in an apartment. My credit union also gives me the great financial services I want.at less expensive rates,” Fickel states. “Great services, real caring and a willingness to help me.that’s why I love my credit union.” Superior FCU CEO Phil Buell worked with the two credit union trade associations to create the ad. “Renee signifies the credit union difference,” he said. “She has worked hard to help herself. All she needed was a little assistance. Superior is delighted we could provide the helping hand when she needed it.”