OMAHA, Neb. – One of the big guns in Internet banking haslaunched a new service that hands the keys to the digital dashboardover to the clients, and Tim Mogler says that makes his job easier.Mogler is the Internet marketing specialist at $314 million CentrisFederal Credit Union in Omaha, Neb., one of two credit unions thatbeta tested Digital Insight's new Web Center and went live with theplatform in mid-March. Web Center allows credit union staffers toedit and update content on their Web site and post the changeslive, instead of having it done by the vendor. “It's made my jobeasier just because managing the Web site is now so much quickerand we can do so much more. There's no lag time in submitting pagesand having them load it for us,” Mogler says. Mogler says the10-branch, 58,500-member credit union already has been using thesystem to improve its communication with members through its Website at www.centrisfcu.org. “We can schedule when we want to postnew rates, for instance,” he says. “Last Friday, I put new rates inand then had them post on Monday. That's one example. We can alsoput Amber Alerts on our site or let our members know, say, when anATM is back in service at one of our branches.” The Web Centercontent tools offer a Microsoft Word-like WYSIWYG (what you see iswhat you get) editing interface, and the system overall is designedto be used by people without deep knowledge of the HTML (hypertextmarkup language) code that's actually driving the changes, saysWill Detterman, senior product manager at Digital Insight inCalabasas, Calif. Mogler notes that some HTML knowledge helpsflatten the learning curve for using Web Center. “I found it to befairly easy to learn,” he says, “but it might not be so easy forpeople not used to HTML and other things like that. But it's reallyvery intuitive and I would think they could pick it up very fast.”The Web Center platform takes the credit union staffer making thechanges through several steps, such as work and preview areas,before they are posted through the DI servers. The new system alsooffers expanded reporting functions such as session and page usage,search engine and browser stats, and click-stream analysis,Detterman says. “Click-stream analysis helps you know where peopleare running into problems with your Web page. For instance, maybePDF files are too big and taking too long to download and you cansee people are abandoning them,” the DI product manager says. WebCenter also offers a rollback feature that allows a credit union toretrieve exactly what was on the site at a given point in the past,useful for both disaster recovery and audit requests, Dettermansays. Audit logs also keep track of all administrative functionsperformed at the site. Mogler at Centris says, “A nice thing aboutit is that if I had to, I could go to a PC anywhere else and beable to access the site, which is kind of a nice disaster recoveryoption to have.” Mogler says being a beta site for Web Center hadits benefits, too. “We probably got as much or more as anyone willfrom this,” he says. “We got to help with the design of a lot ofthings and give our input in a lot of other ways. It wasinteresting, too, because a lot of this was really new toeverybody.” Indeed, developing a product that simplifies mattersfor its customers was a complex process for DI, Detterman says. “Wecombined back-end server maintenance kinds of things with basichardware control and security tools, along with content managementtools,” he says. “Some of it was third party, such as the WYSIWYGcontent editor, but we did all the integration work ourselves.”Digital Insight (www.digitalinsight.com) provides Internet bankingservices to about 1,400 financial services organizations, abouthalf of them credit unions. -

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