Regarding the ongoing dialogue about whether credit unions should or shouldn't use "bank" words in their marketing, our credit union struggles like others to come up with a concise term to use instead of banking. We work so hard to convince people that there's a difference between banks and credit unions, we don't want to muddy the waters by turning around and using the "b" word. Many of our members will comment that they "bank" with us, and each time I hear it, I get a jolt! Jennifer Ovink Publications Specialist / Webmeister Gesa Credit Union Richland, Wash.

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