X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.

HERNDON, Va. – DigitalMailer Inc. has lined up a big entre further into the credit union market for its electronic alerts service: 1,400-client Cavion Plus. Cavion Plus will use the targeted marketing capabilities of DigitalMailer’s eLERT solution to complement its existing Account Alerts service. Account Alerts are real-time e-mail alerts based on account thresholds or specific transactions pre-selected by the member, while e-LERTs are opt-in targeted marketing messages, the companies said. For example, members might choose to receive messages about a decrease in vehicle loan rates or higher rates on certificates of deposit. Giving members control over e-mail messages helps position the credit union as a financial partner, rather than an unsolicited vendor, says Ron Daly, president of DigitalMailer. “Members’ ability to select and manage their alerts is a vital element. Consumers are besieged by uninvited e-mail marketing, so the last thing credit unions want to do is send more e-mail that could be perceived as spam,” adds Nathan Coltvet, director of product management for Cavion Plus in Mounds View, Minn. The two companies already had been working together. For example, credit unions using Cavion Plus for Internet banking can offer their members single sign-on access to their e-statements, DigitalMailer’s original product

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?

Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2020 ALM Media Properties, LLC. All Rights Reserved.