WASHINGTON-CUNA and NAFCU ran advertisements in two Capitol Hill newspapers last week pointing to the infighting between large and small banks, just in time for the arrival of 300 members of the Independent Community Bankers of America in Washington, D.C. They ran on May 10 and 11 in Roll Call and CongressDaily portraying a large bank building with razor sharp teeth preparing to gobble up the smaller, smiley-faced community bank. “While the big banks and community banks fight over market share. America’s Credit Unions are fighting for our 86 million members every day,” the advertisement reads. It also points to an FDIC statistic that community banks have lost nearly half their depository market to the 100 largest U.S. banks since 1993. CUNA and NAFCU began the joint advertising campaign last fall and plan to run new placements throughout the spring and well into summer.

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