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WEST PALM BEACH, Fla. – CUNA Chairman Dick Ensweiler has challenged credit unions to stop using the words “bank” and “banking” in their marketing efforts, but is there a common sense alternative? For many credit unions “banking” is used as a generic term that describes financial transactions. Members “bank” at branches, they utilize the Web for “online banking”, and so and so on. Ensweiler believes credit unions should try to show the credit union difference and avoid “bank” and “banking” altogether. However, some believe that will only confuse the consumer even more. Some consumers still don’t know what “credit union” means and even confuse the term with a labor union. On the other hand the credit union vs. bank war is so fierce these days, shouldn’t CUs find alternatives? What do you think? This is the subject of Credit Union Times latest online voting poll. Log on to www.cutimes.com to cast your vote. The question is as follows: Should credit unions eliminate “bank” and “banking” from their marketing vocabulary? * Yes * No * Not Sure

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