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BOULDER CITY, Nev. – MyDAS Marketing, a consulting company specializing in marketing and training and which was acquired by Liberty Enterprises last year, is collaborating with CU Direct Lending and other leaders in the credit union industry to identify the current and future needs of credit unions. The goal of the collaboration, said MyDAS, is “to take education within the credit union industry to the next level” to help CUs and their staff “remain ahead of the curve and ensure the long-term viability of client organizations within the financial market place.” The collaboration includes the development of online Custom Corporate Universities within the partnering organizations that are tailored for each specific organization and allow a unique format for their employees and clients to learn more about the organization and how to use their resources. MyDAS, working with industry experts, is creating curriculum to assist credit union executives with leading in the competitive market place and bridging the knowledge gap of their employees. In addition to CU Direct, other MyDAS partners include Callahan and Associates, CU*Answers, and Member Value Network.

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