X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.

I’ve been following the informal campaign in Mike Welch’s column to educate credit unions on the importance of public relations (and the differences between PR and marketing). As a public relations practitioner whose career has solely focused on serving the credit union community over the past 23 years, I obviously appreciate his remarks. Mike really drives this point home in his column in the March 16 issue of Credit Union Times, “First Celebrate, Then Begin PR and Education Process.” He reminds readers of the vital role PR and member education should play in credit unions’ reaction to the new bankruptcy reform legislation. Communicating how emerging financial issues might affect members offers credit unions a great opportunity to do what they do best: put their members first. When serious issues have arisen in the past, credit unions have done a good job of telling their stories to the community. The valuable part PR played in assuring members – and the general public – of credit unions’ safety and soundness in the wake of Cap Corp comes to mind. “Operation Grassroots” and “H.R. 1151″ are two other examples. More recently, many in the credit union community have been educating consumers on the trap of borrowing from predatory lenders. It’s been said, “marketing drives the train, but PR clears the tracks.” Marketing is critical for educating members on the value of products and services, ultimately leading to the purchase decision. Public relations is equally critical for creating awareness, attaining and preserving harmony, and influencing attitudes. A well-timed, clearly expressed PR campaign on issues such as bankruptcy reform can do much to prepare members for coming changes and dispel concerns. Thank you, Mike, for expressing the “PR perspective” in such a well-articulated fashion. Margaret Blankers President Margaret J. Blankers Public Relations Group, LLC Overland Park, Kan.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?

Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2021 ALM Media Properties, LLC. All Rights Reserved.