X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.

SACRAMENTO, Calif. – The money flowed from The Golden 1 Credit Union to its cardholders in 2004. The $5.4 billion Golden 1 Credit Union paid out over $4 million to its VISA cardholders for 2004′s transactions, the credit union announced. This is a record for the institution, according to Ann Cameron, a spokeswoman for the credit union. The credit union’s overall credit card portfolio is worth over $158 million spread over more than 71,000 Visa accounts. The credit union issues Visa Classic, Gold and Platinum cards. Visa Platinum cardholders have the option of choosing either the 1% cash rebate or taking a lower rate on their cards. Although rebate programs are known to be among the most expensive card reward programs, the credit union finds they help strengthen and build cardholder loyalty and usage. “The Golden 1 is a financial cooperative owned by its members,” said Teresa Halleck, CEO of the credit union. “Our Visa rebate program is one more way to showing them how much we appreciate their business and continued support.”

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?

Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2020 ALM Media Properties, LLC. All Rights Reserved.