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RANCHO CUCAMONGA. Calif. – CU Direct Corp., the largest indirect lending CUSO in the U.S., announced a new year-round marketing campaign it says is designed “to help credit unions cut through the clutter and deliver clear, concise messages to remind their members that their credit union is an excellent source of auto financing.” The campaign, says CUDL, is designed to promote CUs to their members and to remind members just how easy, quick and convenient it is to get low-rate auto financing from their CU, at the point of sale at the dealership. The campaign features four concepts – one for each calendar quarter. The visual themes use bright, bold colors, single images and clever headlines that keep the words “auto loan” and “credit union” associated in the viewer’s mind. Each collateral piece includes the message “Access on-the-spot credit union financing and get a great deal at your local car dealership.” The copy says “Finance your new vehicle in less than 3 months!” “Get showroom selection and low rates – the best of both worlds,” and “Shop with ease at the dealership and get low credit union rates as well.” Window decals, balloons and banners are also available. All items are free and available now for CUs. The new CUDL program is presently available. Items can either be ordered online or at (877) 744-2835.

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